{"id":1135,"date":"2022-02-04T01:50:40","date_gmt":"2022-02-04T01:50:40","guid":{"rendered":"https:\/\/inventedly.com\/?page_id=1135"},"modified":"2022-02-04T01:50:41","modified_gmt":"2022-02-04T01:50:41","slug":"identifying-considerations","status":"publish","type":"page","link":"https:\/\/inventedly.com\/index.php\/resources\/basic-tm-principles\/identifying-considerations\/","title":{"rendered":"Identifying Considerations"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/inventedly.com\/wp-content\/uploads\/2022\/01\/img_18-1024x46.png\" alt=\"\" class=\"wp-image-496\" width=\"1138\" height=\"51\" srcset=\"https:\/\/inventedly.com\/wp-content\/uploads\/2022\/01\/img_18-1024x46.png 1024w, https:\/\/inventedly.com\/wp-content\/uploads\/2022\/01\/img_18-300x14.png 300w, https:\/\/inventedly.com\/wp-content\/uploads\/2022\/01\/img_18-768x35.png 768w, https:\/\/inventedly.com\/wp-content\/uploads\/2022\/01\/img_18.png 1280w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><\/figure>\n\n\n<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/inventedly.com\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/inventedly.com\/index.php\/resources\/\" title=\"Resources\">Resources<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/inventedly.com\/index.php\/resources\/basic-tm-principles\/\" title=\"Trademark Basic Principles\">Trademark Basic Principles<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tIdentifying Considerations\n\t\t<\/span><\/div>\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"identifying-considerations\" style=\"color:#0461ce\">Identifying Considerations<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background is-style-wide\" style=\"background-color:#0461ce;color:#0461ce\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"your-mark-select-one-of-three-possible-formats\">Your Mark: Select One of Three Possible Formats<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">An important consideration is the depiction of your mark. Every application must include a clear representation of the mark you want to register. We use this representation to file the mark in the USPTO search records and to print the mark in the Official Gazette (OG) and on the registration certificate. The OG, a weekly online publication, gives notice to the public that the USPTO plans to issue a registration.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"identifying-your-goods-and-or-services\">Identifying Your Goods and\/or Services<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Once you have chosen your mark, you must also be able to identify the goods and\/or services to which the mark will apply, clearly and precisely. The identification of goods and\/or services must be specific enough to identify the nature of the goods and\/or services. The level of specificity depends on the type of goods and\/or services. For examples of acceptable identifications, please consult the Acceptable Identification of Goods and Services Manual (ID Manual). NOTE: Under U.S. Trademark law, class headings from the International Schedule of Classes of Goods and Services by themselves are not acceptable for registration purposes. The specific items of goods and\/ or services must be listed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Applications for trademarks used on regulated products (e.g. cannabis, drug paraphernalia, ivory, whalebone) and activities (e.g. gambling and wagering, retail stores featuring controlled substances) are subject to additional review.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"searching-marks-in-uspto-database\">Searching Marks in USPTO Database<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You should search the USPTO database before filing your application, to determine whether anyone already claims trademark rights in a particular mark through a federal registration. Failure to conduct a proper search may result in your not making a proper assessment as to whether an application should even be filed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"identifying-the-proper-basis-for-filing-a-trademark-application\">Identifying the Proper &#8220;Basis&#8221; for Filing a Trademark Application<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A trademark application must specify the proper &#8220;basis&#8221; for filing, most likely either a current use of the mark in commerce or on an intent to use the mark in commerce in the future. Understanding the distinction between these filing bases, and the implications of selecting one, are important considerations before starting the application process.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Identifying Considerations Your Mark: Select One of Three Possible Formats An important consideration is the depiction of your mark. Every application must include a clear representation of the mark you want to register. We use this representation to file the mark in the USPTO search records and to print the mark in the Official Gazette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1095,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1135","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Home \u00bb Resources \u00bb Trademark Basic Principles \u00bb Identifying Considerations Identifying Considerations Your Mark: Select One of Three Possible Formats An important consideration is the depiction of your mark. 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